Writing For Your Audience
As a writer, obviously you understand the crucial importance of knowing your readers. You can spend hours researching your target audience to discover what they already know and what they still need – and hopefully want – to know. Then you organize, write and polish with them in mind. But no matter how polished, are you sure you’ve put the information or story into the proper words? By this I mean words that will give your writing the feel appropriate to your readership.
While English has an amazing root diversity, most of our words come from two sources: the French and Latin used by the upper classes and nobles; and the coarser language of the Anglo-Saxon peasants. Whatever you write, either fiction or non-fiction, it’s important to keep in mind the roots of the words you choose. Those stemming from the French/Latin influence have a more sophisticated sentience; Anglo-Saxon root words own an earthy, everyday feel. A highly educated audience may feel talked down to if the piece is filled with Anglo-Saxon root words. They’ll feel it’s too juvenile and will stop reading partway through. A less educated audience may find French/Latin root words too hoity-toity for their taste, too high-brow or better-than-thou. They’ll get frustrated or even angry enough to close up the pages. And mixing the two often lends an inadvertent schizophrenic feel to the piece, causing everyone to put it down.
Try writing a short piece using French/Latin root words (see the partial list below). Then re-write it, substituting Anglo-Saxon root words. You’ll be amazed at the difference in feel of the two pieces, even though they say the same thing. And it’ll be easy to see why knowing your roots is as important as knowing your audience.
(Key: FL = French/Latin; AS = Anglo-Saxon)
AS = Woman; FL = Female AS = Happiness; FL = Felicity
AS = Hut; FL = Cottage AS = Bill; FL = Beak
AS = Friendship; FL = Amity AS = Dress; FL = Clothe
AS = Help; FL = Aid AS = Folk; FL = People
AS = Hearty; FL = Cordial AS = Holy; FL = Saint
AS = Deep; FL = Profound AS = Lonely; FL = Solitary
AS = Love; FL = Charity AS = Begin; FL = Commence
AS = Hide; FL = Conceal AS = Feed; FL = Nourish
AS = Inner/Outer; FL = Interior/Exterior
AS = Leave ; FL = Abandon AS = Die; FL = Perish
AS = Mouth; FL = Oral AS = Nose; FL = Nasal
AS = Eye; FL = Ocular AS = House; FL = Domicile
AS = Book; FL = Literary AS = Moon; FL = Lunar
AS = Sun; FL = Solar As = Watery; FL = Aquatic
AS = Town; FL = Urban AS = Kingly; FL = Regal
AS = Youthful; FL = Juvenile AS = Wretched; FL = Miserable
AS = Same; FL = Identical AS = Weighty; FL = Ponderous
AS = Share; FL = Portion AS = Murder/Killing; FL = Homicide
AS = Manly; FL = Virile AS = Up; FL = Ascend
AS = Tale; FL = Story AS = Come near; FL = Approach
AS = Cold; FL = Frigid AS = Freedom; FL = Liberty
AS = Heavenly; FL = Celestial AS = Give/Hand; FL = Present/Deliver
AS = Darling; FL = Favorite AS = Sleeplessness; FL = Insomnia
AS = Half; FL = Semi AS = Hinder; FL = Prevent
AS = Look for; FL = Search AS = Put out; FL = Extinguish
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